Let’s say you have a working product, a growing number of customers, and a lot of ideas for new features.
Great! Now what?
It’s one thing to hit the ground running, and something else entirely to keep going. You need a plan for the future and you need it fast, otherwise your lucky streak will end before long.
So where do you start? What do you do first?
Two words: product analytics. Use product analytics tools to develop your software product the right way.
The internet is chock-full of analytics tools that can help guide you along the way and figure out your next moves. In this article, I will focus on two of them: Google Analytics and Hotjar.
Listing all the useful features of these two would take a lot of time, so I’ll keep it short and sweet for you. We’ll focus only on the most important problems it can help you solve and decisions it can help you make.