How Brief Media Provided a Veterinary App to Over 32,000 Subscribers and Modernized the Animal Health Care Industry

Case study
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Read the full story of how we helped Brief Media build their product.

Brief Media is an American media company focused on the veterinary industry. They provide research and reference resources, clinical articles, and educational materials to more than 259,000 animal health care professionals and veterinary students across the world.

Brief Media acquired the content rights to Plumb’s Veterinary Drugs—a medical handbook that has been an indispensable resource for veterinarians in the US for over 30 years.

This case study looks at how Brief Media and STX Next modernized an established resource and developed an original product with innovative tools to help veterinarians on a daily basis.

What you’ll find inside:

  • how Brief Media worked with STX Next to revolutionize a key resource used by veterinarians across the USA;
  • how discovery workshops provided Brief Media with a clear view of their final product by establishing their user journey, identifying pain points and considering potential solutions;
  • how Brief Media collaborated with our Product Design team to create a user-friendly and intuitive app;
  • how AWS (Amazon Web Services) was used to fulfill Brief Media’s four main technical criteria: availability, monitoring, security, and scalability.

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