Brief Media is an American media company focused on the veterinary industry. They provide research and reference resources, clinical articles, and educational materials to more than 259,000 animal health care professionals and veterinary students across the world.
Brief Media acquired the content rights to Plumb’s Veterinary Drugs—a medical handbook that has been an indispensable resource for veterinarians in the US for over 30 years.
This case study looks at how Brief Media and STX Next modernized an established resource and developed an original product with innovative tools to help veterinarians on a daily basis.
Use the form to download the full case study in PDF.