Since you clicked on this article, you’re probably a Product or Growth Manager, right?
I know how difficult your job is. Being responsible for growing a product, ouch! That’s a lot to take on your shoulders. So, I want to make your life just a little bit easier.
Let me start by asking you this: how do you make decisions? What I mean are decisions about the direction your product will take.
With your gut feeling? Brave.
By doing what other people tell you? Risky.
Maybe… using data? Smart.
If you’re like most great product managers—and I’m sure you are!—you have data. But not just for the sake of having it. You draw conclusions and take actions based on that data.
During our “Don’t Screw Up Your Product Analytics” live session last week, we talked about analytics strategies, answering questions such as, “What metrics should you track for your product?” and “How can you find out which analytics tool is the right fit for your product?”
Here’s a quick recap of what we discussed. At the end of the article, you’ll also find a product analytics spreadsheet I personally use at our company.
And if you’re interested, you can watch the whole live session here!