Public transport. Most of us have used it at least once in our life. It’s hard to find someone who doesn’t have an opinion about their city buses and streetcars, ranging from “they’re usable” all the way to “I’ll never set foot in a bus again in my life.”
But public transport has its good sides, too. It’s green, it’s cheap, and it saves you trouble looking for parking spots.
The problem is, the public sector is usually behind on tech trends. And the solutions that worked well a few years ago don’t always (if not usually) age like good wine.
The public transportation system in the city of our headquarters, Poznań, suffers the same problems. While it keeps being modernized, it still leaves a lot to be desired.
With all that in mind, a dedicated team of our Product Designers took it upon themselves to give our old public transport card a little makeover and make it more suited to the mobile era.
In this article, we’ll take you through the entire work process of our PD team. You can see for yourself how they approach problems, seek solutions, and execute their vision.