Product Design
Services

A full team of experienced design specialists, ready to help you build even the most complex, enterprise-level projects.

From planning the product vision to comprehensive validation and implementation of design solutions, we’ll support you throughout the whole development process.

Examples of our projects
contact us

A full team of experienced design specialists, ready to help you build even the most complex, enterprise-level projects.

From planning the product vision to comprehensive validation and implementation of design solutions, we’ll support you throughout the whole development process.

Wiktor Pawlik
Head of Product Design

What can we
do for you?

icon-product-design-1
photo-end-to-end-1

Working with the Product Design team at STX Next, you get access to a whole group of experienced design professionals within 1 flexible FTE. Thanks to this cooperation model, all of their competences are at your disposal, depending on your project’s needs.

Our expert team of design specialists will leverage their diverse skill sets to give you user-centered, business-focused designs on time and within budget. You’re free to use our extensive design services on demand, scaling up or down at will.

We create products, not just concepts, using mature design processes. After years of working with corporate clients, we are fully prepared to work on enterprise-level projects with you, no matter how challenging or complex.

Our services

UX Design

icon-ux-design

A comprehensive process of user experience design that combines all the benefits of expert field knowledge and user-centered design methodology.

When designing products, we deliver the best overall user experience by focusing on the optimization of the product’s usability and performance, always prioritizing business KPIs and keeping technological feasibility in mind.

UI Design

icon-ui-design
Visually stunning user interface design that boosts user experience, delivered in a structured, organized way and ready for development handoff.

We know how to design and maintain complex platforms comprising hundreds of components and countless use cases and flows by focusing on consistency and ease of implementation as well as using the best practices and existing frameworks.

icon-user-research
User
Research

Making sure we have all the information we need to create the best product possible.

We help you perform user research by gathering actionable insights, reviewing the competition, analyzing benchmarks, discovering the best practices, and taking all the necessary steps that will benefit your product in the long run.

icon-auditing-consultancy
Auditing
& Consultancy

Providing professional consulting services and field expertise to help you boost your product’s performance.

We audit and review your product to help you maintain competitive business advantage, and give you access to our user experience specialists to help you tackle any design challenges.

icon-production-design
Production
Design

Delivering well-documented, structured, and organized production design that is completely ready for handoff.

We provide all the assets and materials necessary for development that facilitate frontend work. For complex, enterprise-level systems, we use a design system to maintain consistency across all products.

icon-testing-validation-1
Testing
& Validation

Contrasting assumptions with reality in order to adjust the product features and tackle potential issues as soon as possible.

We perform remote and moderated usability testing before launching a product or feature on the market, while also supporting you in validating business and design decisions through a controlled product release process and A/B testing.

Product Design services we’ve provided

to our clients
data-analysis Data analysis
component-styleguide Component
style guide
feature-recommendations Feature
recommendations
conversion-rate-optimization Conversion rate optimization
native-mobile-app Native mobile
application design
digital-brand-look-and-feel Digital brand look and feel
business-analysis Business analysis
icon-moderated-testing On-site moderated usability testing
responsive-web-design Responsive
web design
design-support-for-marketing Design support for marketing
wireframing Wireframing
information-architecture Information architecture
brainstorming Brainstorming functionality use cases
performance-business-idea Performing business idea validation
animation Animation
motion-design Motion and interaction design
custom-illustration Custom
illustrations
icon-branding Branding
logo-design Logo design
web-design Web design
prototyping Prototyping
product-strategy Product strategy
expert-consultations Expert
consultations
remote-usability Remote usability testing
desk-research Desk research
user-research User research
ux-research UX research
icon-testing-validation Testing and validation
in-dept-interviews In-depth
interviews
design-hand-off Design handoff
design-system Design system
ux-audits UX audits
ui-inventory UI inventory
explainer-video Explainer videos
concept-design Concept design

Who trusted us?

Why work
with STX Next?

Working with us is different from working with a marketing agency, a freelancer, or in-house designers. More than that, it’s better—for you, your product, and your business.

Here’s why:

outSourcing
1
We provide a flexible FTE cooperation model with a dedicated Design Lead, where 1 FTE gives you a full team of design experts

With us, 1 FTE equals the sum total of the whole Product Design team collectively using all of their competences to work on one product. To that end, we assign a dedicated Design Lead to each project, who acts as a knowledge facilitator for the team and a single point of contact for you and the development team.

2
We are experienced in designing complex, enterprise-level products for large, corporate clients

We specialize in designing complex products used by corporations across the world. Most of our expertise lies in B2B platforms and internal tools that cover vast amounts of different user groups and use cases in different domains, such as finance, security, big data, compliance, and analytics.

3
We use mature design processes, working in Agile and Dual Track

Since we mostly work long-term on complex products, we’ve dedicated a lot of time and effort to optimize our design processes and deliver our projects efficiently and effectively. We work in Agile to provide production design based on the backlog, using Dual Track to ideate and validate new concepts at the same time.

4
We work with development at the core to deliver complete, handoff-ready designs

Our design team grew out of a software house and remains firmly rooted in it. We work hand in hand with developers and Product Owners to deliver feasible designs that are easy to implement. We optimize our work using existing UI libraries for various frontend frameworks and have a detailed process of handing assets off to development.

Cooperation models

icon-ongoing-month
Ongoing monthly support
Are you looking to scale up your design team? We can help you with that. Our designers will work hand in hand with your team, using all of their expertise to support you with anything you ask of them.
  • Unlimited access to the full range of our design services
  • Flexible FTE design extension for your team (0.5, 1, 2 FTE—it’s up to you)
  • Close cooperation between design and development
icon-per-project
Per project services
Do you need professional design delivered right now, within scope and on time? We can do that for you. Simply tell us what you need, and we’ll give you exactly that. Anything you might want, we can provide.
  • Complete, end-to-end design package delivery
  • Solutions optimized to your budget
  • Specific Product Design services you can request
design-lead-graph-1
design-lead-graph-(1)

Design Lead

We assign a dedicated Product Design Lead to every project we work on, who serves as the single point of contact between the client and the team.

Their core responsibilities include facilitating knowledge for the other team members, distributing their talents accordingly, and passing along the design choices we make.

But a Product Design Lead is much more than just the single point of contact. They are a true project leader—an experienced designer with a comprehensive understanding of the technical needs and business goals of your product.

Your Product Design Lead will go above and beyond to make sure all the deliverables are completed on time and within budget, working closely with the backlog, streamlining the workload, and providing continuous product strategy support.

DDD: Discover,
Define, Deliver

Our DDD workflow brings together the Double Diamond Design methodology with the Discover–Define–Deliver flow.

It’s our unique way of supporting the whole production process with our expertise, helping you create top-notch digital products.

DDD: Discover,  Define, Deliver
ddd-graph
ddd-graph-1
1
Discover
2
Define
3
Deliver
1
Discover

This step allows you to validate your idea from the perspective of the business, user, and technology, to ensure your product offers value and can be feasibly built.

Deliverables and techniques

  • Vision statement
  • User value flow
  • User proto persona
  • User story mapping
  • UI sketches
  • System architecture overview
  • Strategic roadmap
2
Define

Here, we develop a primary concept of the structure, navigation, and behavior of your product, along with the initial look and feel, to make sure your product is both engaging for your users and efficient for your business.

Deliverables and techniques

  • Information architecture
  • User flows
  • UI sketches
  • Wireframing
  • Behavior & interactions
  • Moodboards
  • Style tiles
  • Design comps
3
Deliver

Once all the parties involved have signed off on the initial design, executing the created design deliverables—everything the developers need to shape the visual side of the product—becomes a supporting role for the development.

Deliverables and techniques

  • Detailed screen views
  • Style guide for all the components
  • Responsive breakpoints
  • Clickable screen flows

Agile Design
Processes

We fully embrace Agile frameworks for software development and work alongside the development team to deliver our products. We work in Scrum on a daily basis to deliver our designs based on the backlog and have production-ready screens and assets with the full handoff prepared for every sprint.

Our designers attend Scrum meetings, provide feedback and support during refinement sessions, and provide ongoing communication and support when needed. We usually work a sprint or two ahead of development and plan the workload of our Product Design team week by week. This allows us to organize all tasks accordingly and maintain flexibility to implement changes during development.

We work in Dual Track whenever product discovery or larger features are required, developing new concepts while maintaining steady delivery of production design. As a result, we produce concept designs quickly to first validate the general idea, then refine it later with the development team.

Agile Design

What our clients say

C-level executives, product managers, tech leads, and founders from around the world have appreciated our help in delivering world-class products under strict deadlines.

The feedback we get from our clients is consistent. We take real ownership. We happily serve as mentors in tech and Agile. We listen to real business needs instead of just shipping features.

The team is very product oriented - they try to understand the product and its end users. This means that there are more sets of eyes looking after potential User Experience issues, which results in a better product.

Ron Shteinberg
Head of Product and Operations @ Newable
Featured in forbes

We met STX in the beginning of the latest cryptocurrency boom and their contribution was vital to us when managing that extraordinary demand. They quickly adapt to the company and domain, show true ownership by always acting proactively towards solution and deliver high quality work even under stressful conditions. STX is now one of the most essential partners of our business.

Çağatay Yüksel
Founder and CEO @ Koinim

One key highlight was their ability to take complete ownership over their work, paying close attention to each detail and always taking into account the end-user and the overall business goal.

Gilad Amir
CEO @ Paze
Featured in the-telegraph-logo

We were looking to move our Python & Django development out of London, to save money but also to find a good quality Agile team approach that included some product ownership. STX Next was able to provide the high quality dev team alongside project management. This fact combined with the costs savings from moving away from London made it a simple decision.

Neal Hendey
Managing Director @ TBSeen

We really appreciate working with STX Next, because of their dedication to quality as well as their effort to meet always the deadline - even in a very challenging project phase.

Dr. Holger de Bie
Innovation Manager @ finstreet
Featured in forbes

It's been an absolute pleasure working with the engineers at STX: from day one they've shown a huge amount of professionalism and drive to deliver great results quickly. It's been easy to discuss different approaches, whether it be technical solutions, better ways to work together, or product decisions from a user perspective. This has ensured we've achieved the best outcomes.

Chris O'Reilly
CTO @ Deuce Tennis

They have a genuine interest in their client’s business environment. Their Scrum teams were more like an extension of our own team than an external entity. They don’t force a template on their client, focusing instead on delivering software in a way that compliments the client’s own process. Our work together resulted in award-winning products that we would not have otherwise delivered.

Owen Thronton
Software Development Manager @ BetBright

We came to STXnext looking for a partner to join our developers in putting together a site for Buddhist texts. It's a complex project, involving tens of thousands of texts and relations, and dealing with nearly forty languages. We've been more than happy with the process. The STXnext team has shown initiative and interest, and has been quick to adapt to working with our developers.

Bhante Sujato
Director @ SuttaCentral

Our standalone
services

  • ux-audits-1 UX Audit
  • ui-inventory-1 UI Inventory
  • in-dept-interviews-1 IDIs
  • concept-design-1 Feature Concept Design
  • prototyping-1 Prototyping
  • icon-moderated-testing-1 Moderated Usability Testing
  • web-design-1 Web Design
  • explainer-video-1 Explainer Videos
  • design-hand-off-1 Production Design & Handoff

Our standalone
services

Get a comprehensive evaluation of the user experience of your product and learn what keeps it from succeeding.

UX audits are a quick and efficient way to assess your product’s user experience and determine how effective it is in meeting the intended UX goals of both your business and the end user.

It focuses mostly on good practices and our experts’ knowledge in the field of UX, allowing for a great starting point to evaluate the usability of your product.

Get a comprehensive evaluation of the user interface of your product to avoid inconsistencies and troublesome maintenance.

A UI inventory is a method of identifying and collecting variations of user interface layouts and control groupings that exist within your platform, effectively beginning the standardization of your design elements and language.

It allows you to lay the groundwork for a sound design system, promote consistency, and ensure all the components are accounted for.

Get valuable, structured, and actionable insights that help you move forward with important decisions.

In-depth interviewing is a qualitative research technique that involves conducting intensive individual interviews with a small number of respondents to explore their perspectives on a particular idea, program, or situation.

It allows you to identify and gain a detailed understanding of their needs, problems, and repetitive behaviors that can be used for further work on designing new features and functionalities.

Visualize high-level concepts and ideas for new features and functionalities quickly and efficiently.

By focusing on just the core user flow and master screens needed for evaluating the possible solutions, we develop a primary concept for your product’s structure, navigation, and behavior that will be both engaging for the user and profitable for the business.

It covers aspects of how the screen looks, how it behaves, and how it fits the needs of end users in the fastest way possible.

Simulate your product’s future functionality before starting development to get approval from stakeholders or test it with end users.

Prototyping is an alternative way of presenting your idea and visualizing its functionality without actual development. It’s a quick and efficient way of presenting an experience that easily simulates a working product.

It sells the idea of the product, ensures everyone is on the same page when it comes to expectations for the product, and is a great resource for the development team as part of the documentation.

Test the experience of using your product with end users and get comprehensive feedback from them.

Moderated usability testing is a method of evaluating the user experience in a scenario-based testing session to validate existing prototypes or products with actual end users.

Product creation through direct cooperation with end users helps validate hypotheses faster and ensures the finished product design will be well received and used by the target group.

Get eye-catching designs for your website that drive conversion and focus on business KPIs.

Whether it’s a campaign landing page, product-oriented website, ecommerce platform, or company webpage, we always focus on KPIs to optimize your website for user journey conversion.

We’ll present the contents of your website in an efficient and engaging way, while making sure it’s easy to use and navigate.

Visualize the idea behind your product or company using the engaging and entertaining medium of video.

Explainer videos guide users through narrative scenario building or present specific information in the form of short points using various animation techniques.

They work great as complementary materials supporting Sales and Marketing, self-explaining tutorials, or visualization of complex information.

Get all your designs ready for development—structured and organized, with full handoff documentation.

If you only have concept designs or initial sets of screens, we’ll help you deliver a complete package of production-ready designs, covering all aspects of a well-documented design handoff.

This includes edge cases and empty states, interactions and behaviors, asset exports, icon set libraries, component style guides, or even building full design systems.

ux-audits-1 UX Audit

Get a comprehensive evaluation of the user experience of your product and learn what keeps it from succeeding.

UX audits are a quick and efficient way to assess your product’s user experience and determine how effective it is in meeting the intended UX goals of both your business and the end user.

It focuses mostly on good practices and our experts’ knowledge in the field of UX, allowing for a great starting point to evaluate the usability of your product.

ui-inventory-1 UI Inventory

Get a comprehensive evaluation of the user interface of your product to avoid inconsistencies and troublesome maintenance.

A UI inventory is a method of identifying and collecting variations of user interface layouts and control groupings that exist within your platform, effectively beginning the standardization of your design elements and language.

It allows you to lay the groundwork for a sound design system, promote consistency, and ensure all the components are accounted for.

in-dept-interviews-1 IDIs

Get valuable, structured, and actionable insights that help you move forward with important decisions.

In-depth interviewing is a qualitative research technique that involves conducting intensive individual interviews with a small number of respondents to explore their perspectives on a particular idea, program, or situation.

It allows you to identify and gain a detailed understanding of their needs, problems, and repetitive behaviors that can be used for further work on designing new features and functionalities.

concept-design-1 Feature Concept Design

Visualize high-level concepts and ideas for new features and functionalities quickly and efficiently.

By focusing on just the core user flow and master screens needed for evaluating the possible solutions, we develop a primary concept for your product’s structure, navigation, and behavior that will be both engaging for the user and profitable for the business.

It covers aspects of how the screen looks, how it behaves, and how it fits the needs of end users in the fastest way possible.

prototyping-1 Prototyping

Simulate your product’s future functionality before starting development to get approval from stakeholders or test it with end users.

Prototyping is an alternative way of presenting your idea and visualizing its functionality without actual development. It’s a quick and efficient way of presenting an experience that easily simulates a working product.

It sells the idea of the product, ensures everyone is on the same page when it comes to expectations for the product, and is a great resource for the development team as part of the documentation.

icon-moderated-testing-1 Moderated Usability Testing

Test the experience of using your product with end users and get comprehensive feedback from them.

Moderated usability testing is a method of evaluating the user experience in a scenario-based testing session to validate existing prototypes or products with actual end users.

Product creation through direct cooperation with end users helps validate hypotheses faster and ensures the finished product design will be well received and used by the target group.

web-design-1 Web Design

Get eye-catching designs for your website that drive conversion and focus on business KPIs.

Whether it’s a campaign landing page, product-oriented website, ecommerce platform, or company webpage, we always focus on KPIs to optimize your website for user journey conversion.

We’ll present the contents of your website in an efficient and engaging way, while making sure it’s easy to use and navigate.

explainer-video-1 Explainer Videos

Visualize the idea behind your product or company using the engaging and entertaining medium of video.

Explainer videos guide users through narrative scenario building or present specific information in the form of short points using various animation techniques.

They work great as complementary materials supporting Sales and Marketing, self-explaining tutorials, or visualization of complex information.

design-hand-off-1 Production Design & Handoff

Get all your designs ready for development—structured and organized, with full handoff documentation.

If you only have concept designs or initial sets of screens, we’ll help you deliver a complete package of production-ready designs, covering all aspects of a well-documented design handoff.

This includes edge cases and empty states, interactions and behaviors, asset exports, icon set libraries, component style guides, or even building full design systems.

photo-python-3-2
photo-python-1-2
photo-python-3
photo-python-4

Download the Product
Design Portfolio

Browse the numerous designs we’ve delivered for clients from different industries, including but not limited to big data, security, analytics, finance, and compliance.

STX Next is the sole administrator of the data provided to us by third parties. By downloading our resources or sending us inquiries, you grant us permission to send you further correspondence, such as our company newsletter, event notifications, or updates on the services we provide. You may unsubscribe from our messaging or change the preferences of what you receive from us at any time. Read our Privacy Policy to learn more about the ways we protect and secure your personal information.

photo-python-1
photo-python-1-1

Connect with us
on social media

Behance

Read comprehensive case studies of the projects we’ve worked on to learn more about our process.

Dribbble

Look through various shots of the work we deliver for our clients, as well as internal designs we do for fun.

Instagram

Take a look at our offices, the members of our team, and the day-to-day work of Product Design at STX Next.

Product Design FAQ

What is the main goal of the Product Design team at STX Next?

In short, we meet the business needs of our clients and solve their problems for them.

We create products, not just software. At any given point during production, we focus on the value our work brings to your business and your end users.

Diverse as they are, our designs are far more than simply visually appealing—they are functional and useful, first and foremost.

The wide range of services we provide aims to make your product stand out from the competition and serve your users like no other on the market.

What is the structure of our team?

Our team is founded on two core principles:

  1. The “UX unicorn” is a myth.
  2. Design is a team sport.

The greatest ideas and solutions are born when different people with different skill sets and backgrounds come together. This is why our team always approaches design challenges as a group.

Team spirit and synergy are key. We know each other well and work together as experts in different fields.

Individually, we are:

  • UX Designers
  • UX Researchers
  • Interaction Designers
  • Usability Experts
  • UI Designers
  • Illustrators
  • Motion Designers

Put all of the above together, and you get our Product Design team—constantly learning and growing to serve you as effectively and efficiently as possible.

What toolbox do we work with?

Our team works in Agile and constantly uses new solutions. We never apply the same processes for different clients.

Instead of sticking to a single set of tools, we created our own toolkit of UX-related techniques to better serve the individual needs of our clients. Since we work on projects that vary in both scope and size, it only makes sense to choose the right methods selectively based on the requirements of each project.

We call this the “toolbox approach.”

Sketch is the basis for our UI design, but the more advanced graphics, illustrations, or photo manipulations are done using the Adobe suite.

Beyond strictly production tools, software such as InVision is also essential to present the effects of our work to our clients or co-workers.

We also never miss an opportunity to experiment with new tools and solutions—that’s how we keep our design process fresh and innovative.

Do we work within a specific design framework?

We favor a variation of the Double Diamond Design methodology combined with the Discover–Define–Deliver flow. It helps us stay up to speed on all the available design processes, tools, and methodologies out there.

Our framework of choice serves two basic purposes:

  1. It provides a clear structure that helps justify our design process, as well as build trust and confidence among the project stakeholders.
  2. It’s flexible enough to allow us to change tools at will based on the circumstances.

Don’t be concerned if you’re unfamiliar with the methodology and flow we mentioned. We’ll guide you through them and explain everything step by step.

Do we work closely with development?

Yes, very closely. We believe constant conversation is vastly superior to the “waterfall” approach.

Designing a product doesn’t end with handing over the design specifications to the development team—that’s actually where it begins. We see the way we work with our developers as a steady stream of constant conversation, adjusting our process to each project individually.

For instance, when we’re building a product from scratch, the Product Design Lead takes the reins in the first stage of development to translate the client’s expectations and the user’s needs to the core of the project—the initial functional and aesthetic direction of the process.

Over time, though, we work closely with the Product Owner and the developers to support them in executing the specific design flow and functionalities. The cooperation grows even stronger the closer we get to preparing the final versions of how the end product is supposed to look and behave—the so-called “production designs.”

Adapting our solutions to existing technological limitations or looking for alternatives are some of the greatest design challenges. We see tailoring our ideas to the time and budget as an internal part of the process.

How does the 1 FTE (full-time employee) setup work with us?

We structured our team in a way that allows us to use up the monthly budget to the limits of its effectiveness without the risk of exceeding it.

Each of our projects has a dedicated Product Design Lead who acts as a knowledge facilitator for the team and a single point of contact for the client and the development team.

They also secure and distribute the various talents of the members of our Product Design team to work on their project for a given period of time. For instance, there might be a greater need for a UX Researcher and Usability Expert in the first phase of the project, while in the later phases the focus may shift toward Visual and Interaction Designers.

To put it simply, the Product Design Lead is responsible for: 

  1. facilitating and organizing knowledge for the rest of the Product Design team,
  2. presenting and articulating our design decisions to the client and the development team.

But that’s only the beginning of the competences of the Product Design Lead. They also:

  • have a deep understanding of the client’s current situation and business goals;
  • manage the monthly skill set assembly and workload for the Product Design team based on current needs;
  • manage all the deliverables and developer handoff;
  • present, validate, and manage the feedback for all the design decisions made for the product;
  • proactively work toward meeting the strategic milestones for the product experience;
  • provide product strategy support with the overview of the whole Build–Measure–Learn process;
  • are present at the development team rituals and meetings, if needed.

Why do we use this approach? Because it’s open, honest, and fair to you.

We strongly believe that design is a team sport, and the greatest ideas and solutions are born when you bring together different people with different skill sets and backgrounds.

This setup also allows us to be flexible enough to anticipate and allocate our design efforts based on the ever-shifting priorities in the Agile environment. Additionally, working this way creates a sense of group ownership of our projects.

“My product is complex. Will you be able to onboard quickly and effectively?”

Complex and abstract projects are our specialty. Experience has taught us that we have what it takes to tackle them quickly and tackle them well.

We place great importance on the initial discovery stage of our process. We believe each product can be described using stories with real-life examples that anyone can understand, no matter the level of complexity. All you need to do is establish the right relationship with the stakeholders, know which questions to ask, and when the time is right to do it.

The first phase of development is when each Product Design Lead acquires knowledge and gets answers to questions like:

  • Why are we building what we’re building?
  • Who are we building this for?
  • Where and when are people going to be using our product?
  • What exactly are we supposed to create?
  • How do we measure the product’s success?

We use tools and frameworks that allow us to break even the most intricate ecosystems down to the bare essentials and suggest interface solutions that effectively meet the needs of the business and the end user.

Additionally, we do a lot of our own research beforehand on the industry our product will function in, the business context, and the target audience—all to be a better conversation partner for you.

What’s the difference between working with us and a marketing agency?

Marketing agencies use a lot of intermediaries who usually aren’t competent enough to discuss design.

Our Product Design Lead, on the other hand, is always a skilled professional who understands design and uses it every day. They talk directly to the team, eliminating any communication friction.

What’s the difference between working with us and a freelancer?

With us, 1 FTE = the sum total of 15 professionals collectively using all of their competences to work on a single product.

With a freelancer, 1 FTE = whatever skills they just happen to have.

Like we said before, the “UX unicorn” is an urban legend. We offer you a range of specialists with different skill sets, who will combine their best qualities in a way that is perfectly suited specifically for your product.

Above all else, we’re a team—stronger together. And that’s what we’ll bring to your project.

What’s the difference between working with us and in-house designers?

We give you all the benefits of using an in-house team, with one key advantage over them: experience in working on a number of different projects in different fields.

Granted, there’s very little difference as far as the processes are concerned. Our Product Design Leads are close to you, take part in team meetings, have full knowledge of your product.

But our perspective is much wider, since we’ve worked on countless products from disparate industries that couldn’t be more different from each other.

This makes our approach more holistic, our ideas more disruptive, and our solutions more innovative.

Product Design FAQ

Product Design FAQ

tabFaqimage
smallTabimage
photos-12
What is the main goal of the Product Design team at STX Next?

In short, we meet the business needs of our clients and solve their problems for them.

We create products, not just software. At any given point during production, we focus on the value our work brings to your business and your end users.

Diverse as they are, our designs are far more than simply visually appealing—they are functional and useful, first and foremost.

The wide range of services we provide aims to make your product stand out from the competition and serve your users like no other on the market.

What is the structure of our team?

Our team is founded on two core principles:

  1. The “UX unicorn” is a myth.
  2. Design is a team sport.

The greatest ideas and solutions are born when different people with different skill sets and backgrounds come together. This is why our team always approaches design challenges as a group.

Team spirit and synergy are key. We know each other well and work together as experts in different fields.

Individually, we are:

  • UX Designers
  • UX Researchers
  • Interaction Designers
  • Usability Experts
  • UI Designers
  • Illustrators
  • Motion Designers

Put all of the above together, and you get our Product Design team—constantly learning and growing to serve you as effectively and efficiently as possible.

What toolbox do we work with?

Our team works in Agile and constantly uses new solutions. We never apply the same processes for different clients.

Instead of sticking to a single set of tools, we created our own toolkit of UX-related techniques to better serve the individual needs of our clients. Since we work on projects that vary in both scope and size, it only makes sense to choose the right methods selectively based on the requirements of each project.

We call this the “toolbox approach.”

Sketch is the basis for our UI design, but the more advanced graphics, illustrations, or photo manipulations are done using the Adobe suite.

Beyond strictly production tools, software such as InVision is also essential to present the effects of our work to our clients or co-workers.

We also never miss an opportunity to experiment with new tools and solutions—that’s how we keep our design process fresh and innovative.

Do we work within a specific design framework?

We favor a variation of the Double Diamond Design methodology combined with the Discover–Define–Deliver flow. It helps us stay up to speed on all the available design processes, tools, and methodologies out there.

Our framework of choice serves two basic purposes:

  1. It provides a clear structure that helps justify our design process, as well as build trust and confidence among the project stakeholders.
  2. It’s flexible enough to allow us to change tools at will based on the circumstances.

Don’t be concerned if you’re unfamiliar with the methodology and flow we mentioned. We’ll guide you through them and explain everything step by step.

Do we work closely with development?

Yes, very closely. We believe constant conversation is vastly superior to the “waterfall” approach.

Designing a product doesn’t end with handing over the design specifications to the development team—that’s actually where it begins. We see the way we work with our developers as a steady stream of constant conversation, adjusting our process to each project individually.

For instance, when we’re building a product from scratch, the Product Design Lead takes the reins in the first stage of development to translate the client’s expectations and the user’s needs to the core of the project—the initial functional and aesthetic direction of the process.

Over time, though, we work closely with the Product Owner and the developers to support them in executing the specific design flow and functionalities. The cooperation grows even stronger the closer we get to preparing the final versions of how the end product is supposed to look and behave—the so-called “production designs.”

Adapting our solutions to existing technological limitations or looking for alternatives are some of the greatest design challenges. We see tailoring our ideas to the time and budget as an internal part of the process.

How does the 1 FTE (full-time employee) setup work with us?

We structured our team in a way that allows us to use up the monthly budget to the limits of its effectiveness without the risk of exceeding it.

Each of our projects has a dedicated Product Design Lead who acts as a knowledge facilitator for the team and a single point of contact for the client and the development team.

They also secure and distribute the various talents of the members of our Product Design team to work on their project for a given period of time. For instance, there might be a greater need for a UX Researcher and Usability Expert in the first phase of the project, while in the later phases the focus may shift toward Visual and Interaction Designers.

To put it simply, the Product Design Lead is responsible for: 

  1. facilitating and organizing knowledge for the rest of the Product Design team,
  2. presenting and articulating our design decisions to the client and the development team.

But that’s only the beginning of the competences of the Product Design Lead. They also:

  • have a deep understanding of the client’s current situation and business goals;
  • manage the monthly skill set assembly and workload for the Product Design team based on current needs;
  • manage all the deliverables and developer handoff;
  • present, validate, and manage the feedback for all the design decisions made for the product;
  • proactively work toward meeting the strategic milestones for the product experience;
  • provide product strategy support with the overview of the whole Build–Measure–Learn process;
  • are present at the development team rituals and meetings, if needed.

Why do we use this approach? Because it’s open, honest, and fair to you.

We strongly believe that design is a team sport, and the greatest ideas and solutions are born when you bring together different people with different skill sets and backgrounds.

This setup also allows us to be flexible enough to anticipate and allocate our design efforts based on the ever-shifting priorities in the Agile environment. Additionally, working this way creates a sense of group ownership of our projects.

“My product is complex. Will you be able to onboard quickly and effectively?”

Complex and abstract projects are our specialty. Experience has taught us that we have what it takes to tackle them quickly and tackle them well.

We place great importance on the initial discovery stage of our process. We believe each product can be described using stories with real-life examples that anyone can understand, no matter the level of complexity. All you need to do is establish the right relationship with the stakeholders, know which questions to ask, and when the time is right to do it.

The first phase of development is when each Product Design Lead acquires knowledge and gets answers to questions like:

  • Why are we building what we’re building?
  • Who are we building this for?
  • Where and when are people going to be using our product?
  • What exactly are we supposed to create?
  • How do we measure the product’s success?

We use tools and frameworks that allow us to break even the most intricate ecosystems down to the bare essentials and suggest interface solutions that effectively meet the needs of the business and the end user.

Additionally, we do a lot of our own research beforehand on the industry our product will function in, the business context, and the target audience—all to be a better conversation partner for you.

What’s the difference between working with us and a marketing agency?

Marketing agencies use a lot of intermediaries who usually aren’t competent enough to discuss design.

Our Product Design Lead, on the other hand, is always a skilled professional who understands design and uses it every day. They talk directly to the team, eliminating any communication friction.

What’s the difference between working with us and a freelancer?

With us, 1 FTE = the sum total of 15 professionals collectively using all of their competences to work on a single product.

With a freelancer, 1 FTE = whatever skills they just happen to have.

Like we said before, the “UX unicorn” is an urban legend. We offer you a range of specialists with different skill sets, who will combine their best qualities in a way that is perfectly suited specifically for your product.

Above all else, we’re a team—stronger together. And that’s what we’ll bring to your project.

What’s the difference between working with us and in-house designers?

We give you all the benefits of using an in-house team, with one key advantage over them: experience in working on a number of different projects in different fields.

Granted, there’s very little difference as far as the processes are concerned. Our Product Design Leads are close to you, take part in team meetings, have full knowledge of your product.

But our perspective is much wider, since we’ve worked on countless products from disparate industries that couldn’t be more different from each other.

This makes our approach more holistic, our ideas more disruptive, and our solutions more innovative.

What other services
do we offer?

Web

DEVELOPMENT SERVICES

Mobile

DEVELOPMENT SERVICES

JavaScript

DEVELOPMENT SERVICES
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Matthew Harris
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Marta Błażejewska
New Business Manager