Republic of Cats: How tails.com Built a New Business Line from Kick-Off to MVP in Under 3 Months with STX Next

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Republic of Cats: tailored cat nutrition, delivered to the doorstep every month

What’s better for a cat than delicious, tailored meal plans made with healthy, natural ingredients? In the words of Republic of Cats’ own customer, their feline “thought all his birthdays had come at once” after trying his new diet.

Launched in 2020, the service is part of tails.com, a highly popular UK dog food subscription service, and works in an analogous way. 

STX Next has been behind the success of Republic of Cats from the very beginning. By providing flexible, scalable development and design resources, we built the service from kick-off to MVP in less than three months.

What you’ll find inside:

  • why tails.com, a leading pet food subscription service in the UK, chose STX Next as its partner for the Republic of Cats project;
  • how STX Next and tails.com managed to build and launch a brand new business line in under three months;
  • how STX Next engineers started working on the project without having a clear idea of what the final product should look like, while meeting hard deadlines;
  • how tails.com and STX Next found a perfect balance between producing high-quality code and delivering it fast;
  • why tails.com trusted STX Next so much they invited us to work on further projects.

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