A common misconception is that the bulk of the work on your digital product is done by launch day.
Nothing could be further from the truth. In fact, that’s when the real work begins.
Once you launch your product, you start getting tons of feedback, both positive and negative. It’s very exciting, since actual people are finally using this thing you’ve worked so hard to build, but it also means there’s a mountain of bugs to fix and changes to implement.
So how do you go about it? How do you choose the features to prioritize? Or decide what metrics to track and how?
Don’t worry. We’ll tell you all about it.
Read on to learn the ins and outs of UX analytics, and how to leverage them for your product design.
We’ll tell you what UX analytics is and why it matters, how to best do your research, what your process should be, and the tools you can use.
At the end, we’ll also give you an example of how UX analytics has helped us with one of our own projects.