Page last updated:
October 14, 2025
What's real:
What we don't know:
Our take: If you have all three qualifiers (see below), build now. Missing one? Wait and see.
"We analyzed the seven launch partners OpenAI picked. They all compress multi-step workflows into single requests. Booking.com surfaces when you mention Paris and dates. Spotify appears for playlist requests. But most companies that reached out to us are porting mobile apps - that's backwards."
— Łukasz Koczwara, CTO, STX Next
Works:
Doesn't work: Visual design, browsing, social features, anything requiring sustained engagement.
Works: Customer records, transaction history, proprietary databases worth $500K+ annually.
Doesn't work: Public information, generic aggregation, content ChatGPT already knows.
Open: Healthcare scheduling, B2B procurement, legal research, financial planning, recruiting, corporate travel, home services.
Claimed: Travel (Booking.com), real estate (Zillow), music (Spotify), design (Canva), learning (Coursera).
Coming soon: OpenTable, Target, DoorDash, Uber, Peloton.
Have all three? Keep reading.
Missing one? Book the assessment to learn what needs to change.
It's early but this how we see this process:
Week 1: Analyze if your category is open, if competitors are building, if you should proceed.
Weeks 2-3: Design MCP architecture (works across ChatGPT, Claude, Gemini), audit your backend, identify blockers.
Weeks 4-14+: Build, integrate, test in Developer Mode.
Q4 2025: Submit when marketplace opens. You've tested for 8 weeks. Competitors rush untested apps.
What you get: Full code ownership, MCP documentation, OAuth 2.0 authentication, platform expansion playbooks, 30 days support.
Speak directly with Łukasz, our CTO, for a 45-minute category analysis, technical feasibility review, and ChatGPT app development timeline estimates.
Submissions open Q4. Developer Mode is open now. You need 8 weeks to learn how users actually talk. Wait until Q4 and you're guessing.
Your MCP server gets user prompt and relevant context. Your data never goes to OpenAI. You control what returns.
No. ChatGPT controls surfacing. We optimize for intent capture. We guarantee MCP architecture that works across all platforms without rebuilding.
They will. MCP means you're not locked in. When Claude, Gemini, Microsoft launch apps, you deploy immediately.
Internal if you have conversational AI expertise. Hire if you're learning. Mobile app skills don't transfer.
Healthcare scheduling, B2B procurement, legal research, financial planning, recruiting, corporate travel, home services.
We're a 200-person software development company in Poznań, Poland. For 18 years, we've built data platforms and AI integrations for enterprise clients: complex API architectures, real-time data processing systems, conversational interfaces for internal tools.
The ChatGPT Apps SDK dropped just a few weeks ago. No one has a 2-year track record here. What we have: experience building the exact infrastructure ChatGPT apps require (MCP servers, authentication flows, multi-platform APIs), and weeks of obsessive analysis since October 6th.
We've turned down 14 of 30 ChatGPT projects because they shouldn't be built yet.
We're optimizing for apps that work, not project volume.
BUILD NOW ──────────────────────────────────────────
Test 8 weeks in Developer Mode
Publish refined app Q4 2025
WAIT UNTIL Q4 ──────────────────────────────────────
Competitors test while you wait
Rush untested app to market
DON'T BUILD ────────────────────────────────────────
Fix what's missing first:
- Workflow doesn't compress through conversation
- Launch partners claimed your category
- No proprietary data
- Backend not ready
If you wait until Q4, you're missing out. Competitors will have 8 weeks of testing data and trained ChatGPT's algorithms.
1. Category analysis for your ChatGPT app
Is it open? Who's building now? What intent triggers can you own?
2. Technical readiness for OpenAI Apps SDK development
Is your backend ready? What integrations needed? What's the real timeline and cost?
3. Build / wait / don't build recommendation
Based on the data above, we tell you which and why.
You keep everything: Category analysis, competitive intel, technical assessment, cost estimate.
If you wait until Q4, you're missing out. Competitors will have 8 weeks of testing data and trained ChatGPT's algorithms.
Page last updated:
October 14, 2025