Build, modernize & scale your marketing platform. Faster and smarter.
Modern marketing products struggle with legacy constraints, scattered data and pressure to deliver AI-driven experiences. Our experts help teams evolve their platforms into scalable, intelligent systems ready for what the industry demands next.
Engineered for What Comes Next in AdTech & MarTech
We help teams transform their products with scalable architectures and AI-driven features.
1. Unified Marketing Data Foundation
Bring every marketing, advertising, and product data source together into a single AI-ready foundation. This solution gives your teams consistent metrics, clean pipelines, fast access to insights, and a governed lakehouse architecture designed for scale.
What it enables:
- A single source of truth for all marketing and performance data
- Consistent metrics across platforms without discrepancies
- Faster reporting and reduced manual data wrangling
- Accurate foundations for attribution, LTV prediction, and forecasting
- AI-ready infrastructure for future automation and personalization
2. AI Feature Development for Marketing Products
Add modern AI capabilities to your MarTech product without building an internal AI team. We help you integrate practical, high-impact AI into your product, from creative intelligence to compliance automation and predictive insights.
What it enables:
- AI-assisted creative workflows
- Scoring, classification, and tagging of assets
- Predictive models for conversions, churn, CTR, and more
- LLM-powered automation and insight generation
- Brand safety, compliance, and content QA checks
3. MarTech Platform Modernization
Upgrade the platform you’ve outgrown while keeping everything running.
We modernize legacy marketing systems into flexible, scalable architectures that support fast iteration, better performance, and long-term growth.
What it enables:
- Clean, maintainable code without breaking your product
- Modular architecture ready for new features
- Microservices where they bring real value
- Faster, more intuitive UX for marketing users
- Cloud-ready performance and reliability
4. AI-Powered Campaign Optimization Engine
Give marketers the clarity they need to drive higher ROAS.
Our AI-powered optimization engine analyzes performance patterns, predicts results, and recommends the smartest allocation of budget, creatives, and channels in real time. It adds intelligence to your platform without adding complexity.
What it enables:
- Predictive budget allocation
- Performance forecasting
- AI scoring for creative assets
- Channel mix optimization
- Modeling for saturation and diminishing returns
5. Customized Marketing Dashboards
Turn raw marketing data into decision-ready insights with dashboards built around your business priorities. Using market-validated best practices and tools like Power BI, Tableau or QuickSight, we design and deliver analytics experiences optimized for clarity, performance and usability.
What it enables:
- Clear, narrative-driven views built for your team’s real decisions
- Consistent metric definitions powered by a unified data layer
- Fast access to campaign KPIs, creative performance, and audience behavior
- Better alignment between marketing, growth, product and finance teams
- Insight-driven workflows that speed up action during live campaigns
6. Subscription Commerce Modernization
Increase conversions with a modern, flexible subscription flow.
We optimize checkout, upgrade paywalls, and integrate modern billing systems so you can grow recurring revenue with less friction and fewer drop-offs.
What it enables:
- High-converting checkout and funnel experiences
- Smarter, more flexible paywall logic
- Multi-platform subscription flows (web, mobile, app)
- Seamless ERP/legacy bridging
- Integrations with Stripe, Zephr (Zuora), and other billing tools
7. Content Personalization & Recommendation Layer
Deliver the right content to the right user, at the right time.
Our AI personalization engines are built on advanced machine learning and evolve with every user interaction, driving deeper engagement and better outcomes across digital experiences.
What it enables:
- Personalized content and product feeds
- Article, video, and creative recommendations
- Real-time audience segmentation
- Microservices that scale with user activity
- Increased engagement, retention, and session value
8. Agentic AI Workspaces for Marketing and Sales Teams
A secure, private AI workspace built on Open WebUI - your command center for AI inside the organization.
It connects your systems (SharePoint, Confluence, Google Drive, CRMs), organizes knowledge, and powers department-specific copilots that answer questions, generate content, and automate workflows.
What it enables:
- No more hunting through folders and PDFs
- No ungoverned ChatGPT use
- AI responses grounded in yourdata
- Department-specific copilots (Marketing, Sales, HR, Support, RFP teams)
- Private deployment, enterprise security
Trusted by companies building the future of marketing and advertising
Transforming brand assurance with AI
Wunderman Thompson, a global marketing communications agency, aimed to create an AI-based platform for brand assurance. Together with STX Next, they successfully optimized their daily operations through the deployment of an advanced ML technology, enhancing their workflow and efficiency.
Advertisement & Marketing
Innovating media management with AI
EssenceMediacom, a leading media agency, sought an innovative solution to enhance their media activation process. Together with STX Next, they developed OCTRA, an advanced campaign management solution that enhances efficiency and quality in advertising across multiple platforms.
Advertisement & Marketing
Streamlining ad compliance
Peach Media connects all the players in the TV and VOD markets by operating advanced market wide campaign management systems and data standardisation portals for video advertising.
Advertisement & Marketing
Creating dynamic eCommerce solutions
FusePump is a strategic partner for brands, helping them understand and apply technology to succeed in digital commerce. Established in 2009, FusePump started by offering technology that scrapes websites and returns organised, high-quality, real-time data.
Advertisement & Marketing
Customer
testimonial
With STX Next, you can count on them to have the expertise you need. It’s good that we have a partnership and they are as committed to delivering as we are.
If you’re in the market for a partner in Poland, they’re good. They stay there for a long time and develop their own people.
Hogarth Worldwide
Who We Partner With
We help publishers modernize subscriptions, personalize content and make faster editorial decisions using clean data and AI-driven insights. Our solutions improve engagement, boost revenue and streamline complex content operations.
Subscription and paywall optimization
Increase conversions through flexible paywalls and seamless checkout flows.
Content personalization engines
Serve the right articles and videos in real time based on reader behavior.
Sentiment analysis for editorial strategy
Understand audience reactions to topics, headlines and formats across channels.
Customer and audience segmentation models
Target offers, newsletters and content recommendations more effectively.
We accelerate product roadmaps by modernizing platforms, unifying data and adding differentiated AI features that strengthen market advantage.
Platform modernization
Refactor legacy systems into modular, scalable architecture.
AI feature development
Add forecasting, scoring, recommendations and workflow automation to your product.
Predictive lead scoring
Rank and prioritize leads using behavioral, engagement and account-level data.
Customer and audience segmentation models
Enable dynamic audience building and more precise targeting within your platform.
We build the data, AI and optimization engines that power high-performing advertising platforms. Our work improves targeting accuracy, speeds up decision cycles and strengthens real-time campaign intelligence.
Campaign performance forecasting
Predict outcomes using historical, contextual and creative data.
Optimization and bidding engines
Recommend smarter spend allocation and channel mix strategies.
Real-time data pipelines
Handle high-volume event streams with quality, consistency and low latency.
Sentiment analysis for creative scoring
Evaluate tone, emotion and brand suitability to enhance ad placement.
We support global creative and media agencies with workflow automation, creative QA and scalable data infrastructure. Our solutions reduce manual effort, improve brand consistency and speed up delivery.
Creative compliance AI
Detect brand, legal and accessibility issues automatically.
Asset workflow automation
Streamline intake, approval and production using AI and n8n automation.
Production dashboards
Track creative throughput, quality and performance in a unified view.
We help retailers and marketplaces personalize user journeys, improve product discovery and unify customer data. Our solutions increase engagement, conversion and customer lifetime value.
Recommendation systems
Deliver personalized product suggestions based on behavior and context.
Customer data unification
Create complete shopper profiles for segmentation and activation.
Sentiment analysis for product reviews
Extract insights from feedback to guide merchandising and CX improvements.
We help streaming and media platforms personalize content, optimize subscription journeys and scale data-heavy systems. Our solutions improve engagement and support rapid content discovery.
Content recommendation engines
Serve relevant videos, shows or episodes based on behavior and affinity.
Subscription and paywall optimization
Increase conversions with seamless onboarding and multi-device subscription flows.
Performance and engagement dashboards
Give product and editorial teams clear insight into viewer behavior and content effectiveness.
Why STX Next?
Your Partner for Modern, AI-Ready AdTech and MarTech Products
partnerships
Strategic partnerships
Collaborating with industry experts, we enhance our service quality to ensure project success.
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Keep up with our latest articles on AI and its business benefits.
Ready to transform your advertisement business?
Contact us today to refine your marketing strategies with advanced AdTech solutions.
FAQs
What are the advantages of using AdTech solutions?
AdTech solutions offer numerous advantages for businesses aiming to optimize their advertising strategies and campaigns. This includes: better targeting, real-time analytics, cross-channel campaign management, improved customer engagement and acquisition, and fraud prevention. By choosing STX Next you can be sure the final product is tailored to your specific requirements.
What collaboration types do you offer?
We work in a team extension model, project-based cooperation, and consulting.
What is STX Next’s unique AdTech proposition?
We deliver custom solutions to companies of all sizes, coming from various market sectors, and with various budgets. We work in different streams and have a broad knowledge of business contexts. We provide comprehensive services dedicated to the media and advertisement industry delivering a wide range of different roles to support your business: data engineering experts, machine learning engineers, AI developers, quality assurance professionals, and DevOps.
Why should I implement AI into my advertisement business?
Like in every industry, AI can introduce a number of benefits to AdTech companies. It can help to connect various marketing solutions and facilitate knowledge transfer between them. Artificial Intelligence also helps in campaign automation, prompt generation, targeted advertising, and predictive analytics.
How does STX Next ensure compliance with regulations?
We prioritize compliance and have expertise in handling regulations like GDPR, AML, PSD2, and SEC among others, helping our clients mitigate regulatory challenges.
Why should I choose STX Next instead of a much larger software development company?
STX Next is small enough to provide you with a great amount of flexibility and agility, quickly adapting to changing project requirements. With fewer clients to manage we can give personalized attention to your project through collaboration with a close-knit development team. Working with us also gives you more cost-effective solutions. On the other hand, we’re big enough to handle even the most complex projects, can easily scale our teams up or down, and provide you with a comprehensive solution, handling the development from start to finish.
You’re more expensive than some of the companies on the market offering software development services. Why should I choose you?
We’re dedicated to delivering solutions of the highest quality that are always well-tested and rely on the latest technologies. Throughout the years, we have gathered the relevant experience to serve clients across all industries. What is more, we prioritize communication and customer support. STX Next takes all security measures to make your data safe and is aware of the compliance requirements lying on AdTech solutions.
