Case Study

Veterinary Industry

Streamlining veterinary care with a digital platform

VetMedux (formerly Brief Media), a prominent veterinary media company, sought to improve resources for veterinarians by digitizing and optimizing their offerings, focusing on small animal care in the United States.

In response to the growing needs of veterinary professionals and the limitations of physical resources, VetMedux engaged STX Next to redefine their digital platform, ensuring a seamless, effective user experience for veterinarians, students, practices, and pharmacists.

Addressing the challenges

VetMedux faced the challenge of transitioning the comprehensive Plumb’s Veterinary Drug Handbook from a bulky, outdated physical format to a modern digital platform.

Essential aspects included maintaining reliable content delivery, improving user interface and experience, ensuring constant availability and security, and enabling scalability to accommodate future growth.

Creating a custom digital platform

The collaboration between VetMedux and STX Next led to a series of strategic developments:

Platform redevelopment

The STX Next team rebuilt the existing application with new code, focusing on stronger architecture for enhanced performance and reliability.

User-friendly interface

A user-centric approach ensured that the digital platform not only matched but exceeded the capabilities of the physical handbook, incorporating features like elastic search and personalized note-taking.

Infrastructure excellence

Utilizing AWS services, the platform achieved high availability, robust monitoring, and scalable infrastructure to handle varying demands.

Innovative workshops

Discovery workshops and estimation sessions enabled precise timeframes and task prioritization, facilitating continuous improvement and adaptability.

The level of expertise that they have available due to the size of their firm was astounding. As a result, we had access to experts in areas that we don’t have on our internal team. We had a very collaborative relationship with them, so I would tell future clients to view them as a partner and share as much information with them as they can.

Natalie Williams

Chief Operating Officer

Brief Media

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Improving communication & resource management

The implementation of the digital platform brought significant improvements in VetMedux's daily operations:

Superior user experience

A seamless and intuitive interface enhanced the daily operations for veterinary professionals.

Scalability for future growth

The application’s architecture supports future expansion and adaptability in the dynamic veterinary market.

Operational efficiency

The integration of advanced search capabilities and personalized user features streamlined professional workflow.

Security and stability

Continuous deployment and monitoring preserved platform integrity and reliability.

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