tails.com

Partnership with STX Next

ongoing since June 2020

Launched in 2014, tails.com is a nutritionally tailored pet food service that creates a unique recipe for every single dog it serves from a million combinations, based on his or her age, breed, needs and preferences. The subscription-based product helps dog owners target their pet's specific health improvements through their diet. It offers a complete, balanced nutrition plan that also adjusts with the dogs as they age.

INDUSTRY
eCommerce
COUNTRY
United Kingdom
Featured in
tails.com: Building Republic of Cats with Django - Project Portfolio-img
Nestlé Purina

took majority stake investment in 2018

10 million

unique meals served monthly

Project details

Building upon the success of the dog food platform, tails.com decided to launch a parallel service for cats, called Republic of Cats. The company chose STX Next as its software development partner to help build an application suite for the project.

Republic of Cats provides subscription-based feeding plans for felines that have been tailored to each pet’s unique nutritional needs and preferences. Customers can manage their subscriptions using a desktop dashboard and a mobile application.

tails.com: Building Republic of Cats with Django - Project Portfolio
tails.com: Building Republic of Cats with Django - Project Portfolio
tails.com: Building Republic of Cats with Django - Project Portfolio
tails.com: Building Republic of Cats with Django - Project Portfolio
tails.com: Building Republic of Cats with Django - Project Portfolio
STX Next Delivered
End-to-End Solution
End-to-End Solution
Backend Development
Backend Development
Frontend Development
Frontend Development
Discovery Workshops
Discovery Workshops
Product Design
Product Design
Mobile Development
Mobile Development
DevOps
DevOps
Continuous Integration
Continuous Integration
Franki Lake
Digital Product Manager @ tails.com

STX Next engineers show how much they care about their craft. They take things into their own hands, see it as their own project, and take pride in what they do. Developers show they enjoy working with good code so they make it better.

Challenge

Republic of Cats operates almost as a startup within tails.com. The main challenge facing the project managers was launching the product within a short timeframe and growing it towards a positive ROI that would warrant the continuation of the project. To achieve this goal, they needed an application suite to be built from scratch.

At the start of the cooperation, the project managers had initial product research and business hypotheses, but most branding elements and feature specifications were not yet available.

As a result, tails.com needed flexible, scalable design and development teams to help it refine the requirements and produce the full service in a timely manner.

Solution

STX Next was able to assemble a complete team and begin working on the project within two weeks. This was an important factor as tails.com was looking to release the products on a very tight schedule.

New versions of the apps were released each sprint, with additional features being added incrementally.

Throughout the whole project, STX Next teams have helped tails.com verify their hypotheses and suggest alternative solutions.

Together, we built a brand new business line, from an MVP to kick-off, in merely three months.

Django
Django
PostgreSQL
PostgreSQL
AWS
AWS
Datadog
Datadog
TypeScript
TypeScript
React
React
FastAPI
FastAPI
Terraform
Terraform
Redux
Redux

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