When you come across a challenge that requires alternative points of view, you may decide to run a brainstorming session. They often involve a group of people, and group meetings are expensive.
Think of the last one you attended and count how many people were involved in it. Now assess what their hourly rates are. How much did your company just spend on a session? The answer probably is “a lot.”
Nowadays such sessions are undoubtedly necessary, as many companies have to rethink their strategies.
Brainstorming sessions can help you come up with amazing ideas by tapping into the power of collective intelligence. However, you will only benefit from the session if you make sure it’s well-thought-out beforehand.
In this article, you'll find out what mistakes you're probably making during brainstorming and how to hold a fruitful session, step by step. We’re also including a sample agenda you can use in your next meeting.
Without further ado, let’s demystify the myth of brainstorming.