There are numerous business intelligence software options available on the market to help you achieve your goals. However, not all of those tools are actually worth your time and money. You should also be wary of the “effortless and automatic” magic their marketers often advertise.
In this article, I’m going to share my thoughts and hands-on experience with Looker—a business intelligence software and big data analytics platform. On its example, I’ll explain the actual requirements for you and your technical team if you’re considering choosing a BI tool for your company.
My goal is to help you better understand all the practical consequences of implementing Looker into your business, consider its pros and cons, and show its potential benefits and limitations.