Estimate project

BetBright

Partnership with STX Next

November 2015 - January 2017

Based in Dublin and founded in 2012, BetBright is an online UK sports betting and gaming operator. BetBright takes an innovative and disruptive technology-based approach to winning on product, which delivers the very best user experience possible.

INDUSTRY
Sports
COUNTRY
Ireland

BetBright-img
bought by 888 Holdings for £15 million
in 2019
won the “innovation in sports betting” award
at the 2018 EGR Marketing & Innovation Awards

Project details

BetBright is an online bookmaker, aspiring to provide their customers with the most compelling and entertaining gaming experience possible.

Essentially, BetBright is all about finding the truly good things in online gambling, improving them and eliminating all of the gambling practices that people find annoying.

BetBright
BetBright
STX Next Delivered
Team Extension
Team Extension
3 Full Scrum Teams
3 Full Scrum Teams
Backend Development
Backend Development
Frontend Development
Frontend Development
Automated Testing
Automated Testing
Manual Testing
Manual Testing
Continuous Integration
Continuous Integration
Owen Thornton
Software Development Manager @ BetBright

They have a genuine interest in their client’s business environment. Their Scrum teams were more like an extension of our own team than an external entity. They don’t force a template on their client, focusing instead on delivering software in a way that compliments the client’s own process. Our work together resulted in award-winning products that we would not have otherwise delivered.

Challenge

With three internal teams already working on their project, BetBright found themselves with a need to scale up their development rapidly. In order to do so, they were looking for capable and affordable developers with the ability to make an immediate impact.

Solution

STX Next provided BetBright with three full Scrum teams of eight people each, gradually added to the project with some ‘ramp-up’ time between extensions. The teams consisted of their own Product Owners and worked independently, providing the product with the most relevant business features. As a technological partner, STX Next also advised BetBright on how to introduce new technologies to boost conversion.

Python
Python
Angular
Angular
Twisted
Twisted
JavaScript
JavaScript
jQuery
jQuery
MySQL
MySQL
Bitbucket
Bitbucket
Git
Git
Gitbucket
Gitbucket
Gitbucket

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