TBSeen is a unique start-up case. Due to celebrities bringing in followers that immediately converted to sales, the site is making money from day one. The problem was scaling up: with a London agency of just a few devs, TBSeen could not keep up with the pace of their business growth. The need to scale rapidly and within budget brought TBseen and STX Next together.
The cooperation began with Discovery workshops on-site carried out with TBSeen. Over a week of story mapping, we worked out where the product can proceed after its successful launch. (And yes, Kate Thornton was there too!) We built a development team right after the workshops, taking over from TBSeen’s previous London agency. Over time, TBSeen has become a true partner of STX Next, trusting us to analyze business KPIs and make independent decisions on how to maximize outputs and effects.
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